Presidente da Nintendo diz que não há planos para aumentar os preços de hardware para compensar o aumento dos custos de produção

My Nintendo News
My Nintendo News
Japanese news site, The Nikkei, has had the chance to chat with Nintendo president, Shuntaro Furukawa,  about the increasing production and shipping costs for technology firms as a result of the global chip shortage and the pandemic. Mr. Furukawa was asked whether the Kyoto-based company had plans to slightly increase hardware prices to offset the cost. He replied by saying that isn’t something they are looking to do. He also mentioned that software is a big driver for hardware and they plan to continue steadily releasing quality titles. Switch sales have slumped 23% on the year by volume in the April-June quarter.
We’re not considering that at this point, for two reasons. In order to offer unique entertainment to a wide range of customers, we want to avoid pricing people out. Our competition is the variety of entertainment in the world, and we always think about pricing in terms of the value of the fun we offer.
Our products also include software. Nintendo has sold more than 100 million Switch units so far, and it’s important to maintain the momentum of our overall business. Generally speaking, a weak yen makes domestic Switch sales less profitable.
For the time being, our OLED model will continue to be less profitable than our other models. Costs have undoubtedly increased for shipping not only by air, but also by sea. We’re thinking about what we can do.
The weak yen may be seen as a benefit for Nintendo, since such a large share of our sales comes from abroad, but our overseas promotional and staff costs also go up. We’re making more inventory purchases in foreign currencies to counter that.
Thanks to Greatsong1 for sending in the news tip!
I thought the Switch would see a price cut this Christmas to be in a better position to compete against the PS/XB, and to clear inventory before the successor is announced hopefully next year.
But after reading this article, this seems unlikely.
The successor would def cost more due to other costs have gone up. But the question is by how much? $50? 100$ ?
The article is about price hike not price cut. Also notice Nintendo straight up says no unlike Sony who says no but it’s not off the table.
Heh now he is telling us.
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